Effective Date: 11/10/2024
Last Updated: [01/01/2025]

BM Sports (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your personal data in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, signing up as a member, or participating in our promotions, you agree to the terms of this Privacy Policy.

1. What Personal Information We Collect

We may collect the following personal information:

• Full name

• Date of birth and age (to verify eligibility)

• Email address

• Phone number

• Residential or postal address

• Payment details (via secure third-party payment processors)

• Membership tier and activity

• Trade promotion (competition) participation data

• Correspondence with us (email, phone, messages)

• Website usage data, device ID, and IP address

2. How We Collect Personal Information

We collect information when you:

• Sign up for a membership or competition

• Purchase merchandise

• Contact us via phone, email, or contact form

• Opt into marketing or promotional offers

• Visit our website (via cookies and tracking technologies)

• Interact with our social media or partner offers

We may also collect information from third-party services you use to log in or pay (e.g. Stripe, Facebook).

3. Why We Collect Your Information

We collect, use, and store your information to:

• Create and manage your membership

• Process payments and deliver merchandise

• Administer free-entry trade promotions

• Confirm eligibility and notify winners

• Deliver promotional content, newsletters, and updates

• Conduct promotional phone calls and SMS outreach

• Improve website experience and offer tailored content

• Comply with laws, permits, and regulatory obligations

We only collect what is reasonably necessary for our operations.

4. Marketing, Promotional Calls & Consent

By creating an account or joining as a member, you consent to receiving:

• Transactional communications (e.g. billing, password resets)

• Marketing emails, promotional phone calls, and SMS offers

You may opt out at any time by:

• Clicking the “unsubscribe” link in an email

• Replying “STOP” to any SMS

• Contacting us at: [Insert Support Email]

We comply with the Spam Act 2003 and the Do Not Call Register Act 2006. All marketing messages require your prior consent.

5. Trade Promotion Privacy Requirements

When entering a BM Sports competition or promotion:

• We use your personal data to confirm eligibility (e.g., age, residency)

• Your name and suburb may be published if you win (as per permit conditions)

• Entry data is stored securely and may be disclosed to auditing or regulatory authorities if required

All promotions are free-entry and run in compliance with Australian Trade Promotion Lottery regulations.

6. Disclosure of Personal Information

We may share your information with:

• Third-party platforms used for payment processing (e.g. Stripe)

• Email and SMS service providers

• CRM and marketing tools

• Legal or regulatory authorities where required

• Trade promotion permit issuers and auditors

• Delivery partners for merchandise or prizes

We only work with providers who meet data protection standards consistent with Australian law.

7. Overseas Disclosure

Some service providers (e.g. Stripe, Mailchimp) may store or process data on servers located outside Australia, such as in the USA. We take reasonable steps to ensure your information is handled securely and in line with Australian privacy laws.

8. Cookies, Analytics & Tracking

We use cookies and tracking tools to:

• Improve website performance

• Measure traffic and engagement

• Personalise content and promotions

You can manage your cookie settings via your browser. Some features may not function properly without cookies enabled.

9. Accessing and Updating Your Information

You have the right to access and update the personal information we hold about you.

To request access or correction, please contact us at:
📧 support@bmsports.com.au

We may ask you to verify your identity before processing your request.

10. Security of Your Data

We take reasonable precautions to protect your data from loss, misuse, unauthorised access, and disclosure. However, no data transmission over the internet is 100% secure.

We store data using encrypted systems and restrict access to authorised personnel only.

11. Retention of Data

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. You may request deletion of your data by contacting us.

12. Complaints and Disputes

If you believe we’ve breached your privacy rights, please contact us immediately. We’ll aim to resolve the issue within 30 days.

You can also lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
🌐 www.oaic.gov.au

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, legal obligations, or data practices. The latest version will always be published at:
🔗 www.bmsports.com.au/privacy-policy

14. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy:

BM Sports
📧 Email: support@bmsports.com.au
🌐 Website: www.bmsports.com.au